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24th April 2015
PRESS RELEASE – FOGTECH BUYS MATRIX RENTALS
In a bold industry move, FT Fogtech has acquired the sound rental division of Matrix Corporate & Theatre Sound.
The acquisition of Matrix Sound’s rental division is the final piece of the puzzle for Fogtech, which has been growing steadily since Garth O’Kelly took over leadership in 2010. Launched in 2007 to introduce the FogScreen technology to South Africa, Fogtech became a supplier of all things video, including media servers, projectors, LCD screens, LED walls and the FogScreen. Under O’Kelly, Fogtech took the first steps towards turnkey technical support by acquiring lighting, trussing, motors and most importantly; a staff of experienced, professional operators. With the addition of a Matrix’s rental division, Fogtech is set to delight clients with a complete, seamless, streamlined offering.
Garth O’Kelly: We have spent many months working on this deal in order to ensure that there would be little or no negative impact on the parties involved. We are proud to say that while some adjustment will be required, no jobs have been lost in this transaction. As Fogtech has been supplying video on Matrix Sounds shows for the past five years, and we have played an integral part on the vast majority of these events, our clients are also very comfortable with this development.
With sixteen years of high-class delivery on events to its name, Matrix Sound has always been known as the “go-to company”, the one to choose when there is no room for error. More recently it has provided turnkey technical solutions on events by partnering with like-minded technical supply companies. This exemplary role will now be taken over by Fogtech.
Trevor Peters: It certainly is the end of an era for us as a company and for me personally, an emotional transition to be making. Supplying sound to the events industry is how we started and delivering at a consistently high level is what has kept us in business as a dedicated sound company for the past sixteen years.
FT Fogtech has purchased Matrix Sound’s rental division as a going concern, effective 1st May 2015. Fogtech will take over the current Matrix Sound premises at 2 Fabriek Street in Strijdom Park as the building is well suited to accommodate its vastly increased inventory, vehicles and staff compliment.